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Brendon Holder's avatar

Congrats on the 5K! I had the same thoughts on the Gap ad.. the creative agency just regurgitated what already exists.. also why would Tyla’s team not push for her to dance to her OWN song? She has an album coming out! Mess!

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Heather's avatar

Congrats on 5k!!! Loved your letter per always, also loved @cashmeretote Tiktok about how all the frou frou marketing today a la Gap, J.Crew, and many other big brands has fab online presence but is not reflected in the actual merchandise, or even the merchandising of the store at all. An absolutely insane dichotomy to watch these $$$ ads to return to the same depressing mall store but now with $200 unlined pants.

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