#BizTok: The Beyonce Knowles-Carter Reporter

Do not apply for this job.

Just after announcing they’re looking for a Taylor Swift reporter, USA Today announced an afterthought opening for a Beyonce Knowles-Carter reporter.

Here’s why this job, for lack of a better word, sucks. If I was using my bigger-brained words, I would say that it’s another moment of the traditional media world using its last moments at sea to chain the anchor of “evolutionary resistance” to its ankle before diving in with a scowl on its face.

USA Today pulled this dust-covered job description from the 1997 section of the shelf in hopes of finding someone to report on one of the most, if not the most, dynamic artists, creative innovators, and fandom maestros of modern time.

Simply put, Beyonce has already moved on. There is no space for Beyonce in traditional media, and she knows that. For Renaissance, music videos and singles don’t really exist. Visuals do not exist. Publicist aren’t fighting months in advance to secure Vogue covers, and Beyonce isn’t spending time campaigning for chart positions or awards in her category. She’s simply moving on to new categories.

Anyway, long live the internet. Let’s discuss.