The Weekly Work

The Weekly Work

Share this post

The Weekly Work
The Weekly Work
Block Me Blade: Diversity Scoring 5 Coachella Influencer Events

Block Me Blade: Diversity Scoring 5 Coachella Influencer Events

Extra points, of course, go to whichever brand remembered that black female creators exist.

culturework's avatar
culturework
Apr 26, 2023
∙ Paid
3

Share this post

The Weekly Work
The Weekly Work
Block Me Blade: Diversity Scoring 5 Coachella Influencer Events
Share

How we’re scoring: Remember, diversity is not just about the guest list or who’s in the crowd, but in the images, creative, and content brands use to share their event with the masses! Scores will run 0-10!


#1 Blade Desert Lounge

@bladeSome familiar faces at the BLADE Desert Lounge for festival weekend one #coachella #festival
Tiktok failed to load.

Enable 3rd party cookies or use another browser

I didn’t know this even existed until a kind follower commented yesterday that they were blocked by Blade (the helicopter company thing where you can cosplay as an 🥂elite🥂) on TikTok for pointing out that the only black women in their Coachella videos were the caterers. So, here I am, to menace this into awareness.

We’re looking at the videos they posted of their Blade Desert Lounge which chartered a handful of well-known influencers and their +1s on a ... like … 27 minute flight from L.A. to the desert.

I’m too old to know all their names, but I do recognize Rickey, Noah, and Alix Earle. The latter is blocked by culturework. Anyway, the commenter is right. No black female creators to be seen. None of the 1M+ girls, or the 100K+ girls, or even the 50K+ girls. I’m squinting! But shoutout to Alix, who only popped off because half the app mistook her for being part of #bamarush last September?

Diversity Score: 1/10

Shame score: -0000000/10


#2 The NYLON House

TW: SA

It’s very hard to report objectively on a media company (and it’s willing sponsors) who platform a known serial predator who allegedly preys on teenage black girls.

So I won’t.

All together now… fuck Diplo! Him! and his tape-ins!

Maybe they’re clip ins, not tape-ins.

Diplo has been the subject of multiple accusations and lawsuits filed by black women, all reported in depth from 2020-2022, and all with zero impact to his brand dollars and performance opportunities.

  • Azealia Banks says she was 17 when she slept with then 30-year old Diplo, who approached her via MySpace.

This post is for paid subscribers

Already a paid subscriber? Sign in
© 2025 culturework
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture

Share